Includes bibliographical references (p. -205) and indexes.
|Statement||Colin Michael Hall.|
|LC Classifications||G155.A1 H345 1992|
|The Physical Object|
|Pagination||xiii, 215 p. :|
|Number of Pages||215|
|ISBN 10||1852931477, 0470219297|
|LC Control Number||92028308|
Hallmark Tourist Events: Impacts, Management, and Planning. In this book Hall charts the history and definition of haallmark events, particulary in relation to tourism development and marketing. He then considers the planning implications and their economic dimension. A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to. A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Buy Hallmark Tourist Events: The Impacts, Management, and Planning of Event Tourism by Hall, Colin Michael (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.4/5(1).
function of the hallmark event is to provide the host community with an opportunity to secure high prominence in the tourism market place. In his subsequent book on hallmark events, Hall 1 added: ^Hallmark events are the image builders of modern tourism _, but he also equated the term with mega or special events by: 6. Hallmark stories that make you smile and warm your heart now in book form. Soon, you’ll have even more ways to relax and indulge in a Hallmark story. The sparkling romances and intriguing mysteries you love are available as paperbacks and ebooks. If you enjoy doodling or coloring, we even have planners with intricate black-and-white designs just waiting to be given a personal touch. Hallmark also has calendars for your wall or fridge. Calendars of all sorts make a great little thinking-of-you gift for Christmas or to ring in the Happy New Year.5/5(4). 1. Mega events 2. Hallmark events 3. Major events 4. Local events Mega event is an event that has impacts on the overall economic activity of the host country, and is globally covered by media. In economic terms, mega event is strongly reflected in the tourism and economic infrastructure of the host Size: KB.
Hallmark tourist events are major fairs, expositions, cultural and sporting events of international status which are held on either a regular or a one-off basis. A primary function of the hallmark event is to provide the host community with an opportunity to secure high prominence in the tourism market by: The definition and analysis of hallmark tourist events. Hallmark tourist events are major fairs, expositions, cultural and sporting events of international status which are held on either a regular or a one-off : Colin Michael Hall. developed a framework for planning ‘events tourism’. Prior to this it was normal to speak of special events, hallmark events, mega events and speciﬁc types of events. Now ‘event tourism’ is generally recognized as being inclusive of all planned events in an integrated approach to development and marketing. Mega sporting events are defined as those one-time sporting events of an international scale organized by a special ‘authority’ and yielding extremely high levels of media coverage and impacts (economic, tourism, infrastructure, etc.) for the host community because of the event's significance and/or size.